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Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: “No animal has tasted this product before you”, “A good source of crushed ice”. It is also Quebec’s equivalent to Icee, which is only sold in the United States, English Canada and Mexico.
All Sloche flavor names are humorous and often gross, a marketing decision aimed at pleasing a mostly teenager crowd. The brand mission was described as: “To satisfy their need for sensory gratification and protest against authority, parents and society.”
As for the product itself; Couche Tard invested over 1 millions dollars to came up with the perfect Slush, with colors that are vivid and a taste much sweeter and intense that of Slush Puppy. But the biggest improvement they made, was the overall quality, Slush have an intense taste at first and quickly you end up with simply melting crushed ice. Well Sloche is a perfect product, it taste the same up to the last drop and ice take more time to melt. It cost more but is by far a better product.
I’m talking about Sloche because their latest ad campaign featuring clowns, is their most controversial to date. You to judge.
Sloche 10th Anniversary – It taste funny (Butcher)
Sloche 10th Anniversary – It taste funny (Shredder)
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