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A young man will spend the next 60 days in jail after stealing a beer from a convenience store in Quebec. He stole the $3.37 beer to celebrate having just gotten out of jail.
Denis Danny Roberge, a 19-year-old repeat offender, had been convicted several time for petty theft, with his last crime landing him in jail for eight months, his lawyer said.
On febuary 19th, Roberge was released from prison and, looking to celebrate, visited the Laval store. He was caught by the store’s owner as he was about to steal the beer.
The suspect then fled the scene, with the store owner chasing him. Along the way, they came across police officers and Roberge was arrested.
On Monday, lawyers for both sides agreed 60 days in jail was the shortest possible sentence for Roberge. The sentence is longer than usual because of the teen’s prior convictions. For first-time offenders, such a small theft would likely not make it to court.
Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: “No animal has tasted this product before you”, “A good source of crushed ice”. It is also Quebec’s equivalent to Icee, which is only sold in the United States, English Canada and Mexico.
All Sloche flavor names are humorous and often gross, a marketing decision aimed at pleasing a mostly teenager crowd. The brand mission was described as: “To satisfy their need for sensory gratification and protest against authority, parents and society.”
As for the product itself; Couche Tard invested over 1 millions dollars to came up with the perfect Slush, with colors that are vivid and a taste much sweeter and intense that of Slush Puppy. But the biggest improvement they made, was the overall quality, Slush have an intense taste at first and quickly you end up with simply melting crushed ice. Well Sloche is a perfect product, it taste the same up to the last drop and ice take more time to melt. It cost more but is by far a better product.
I’m talking about Sloche because their latest ad campaign featuring clowns, is their most controversial to date. You to judge.
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